Create a Christmas Appeal or Giving Day in just 5 minutes

The most generous season of giving is nearly upon us which is an exciting time for nonprofits of all sizes.

However, with generosity booming, it can also make this time of year slightly frantic for many fundraisers who want to do all they can to maximise the opportunity.

Grassrootz makes it easy to get your Christmas Appeal or Giving Day live quickly thanks to our delightfully simple campaign creation process. No coding or design skills are needed to create beautiful, branded campaigns. And best of all, they’re 100% free to set up thanks to the generosity of donors who choose to cover our optional platform fee.

Why use Grassrootz?

• Mobile-optimised campaign pages, donation forms and thank you pages

• Customise your campaigns with your branding, messaging, dollar handles and more

• Donations can be made via credit card, debit card, bank transfer, Apple Pay and Google Pay

• Add Gift Matching functionality to supercharge your donations

• Choose to add a recurring monthly donation option

• In-built sharing options via QR codes, direct links, Facebook, LinkedIn and Twitter (X)

• Tax receipts are sent instantly and your donor data is stored securely within your Grassrootz admin account

• It's 100% free for your organisation

How to set up your campaign

Before you begin setting up your campaign on Grassrootz you will need the following assets:

1. A campaign image - 350 x 350px

2. Primary and secondary colours - HEX or RGB format

3. Campaign banner image - 1500px wide x 350px high

4. Campaign copy - Over 100 words is recommended

5. Optional assets such as images, videos or PDFs

Once your campaign assets are ready, setting up your campaign will take around 5 minutes.

For step-by-step instructions on how to set up your campaign, watch our Creating A Campaign video.

Promotion Tips

As soon as your Appeal, Giving Day or Donation Form is ready to go, it’s time to start promoting it to your audience.

There are many ways to get your message out there, but below are a few ways to help get you started.

1. Add your campaign URL to your website’s Homepage and Give Now pages

2. Create organic and paid social posts highlighting the impact your campaign will have

3. Send dedicated EDMs to your database - A/B test the ‘Send from’ name to see which one results in a higher open rate

4. Include your campaign QR code on your print marketing collateral and direct mail letters

5. Ask your corporate partners to host an end-of-year event in support of your campaign

6. Add a campaign banner image to your work email signature

We hope these tips help you raise much-needed funds for your organisation this festive season. If you need help at any stage, visit our Help Centre or contact our Support Team.

Happy Festive Fundraising!